OBERON GLOBAL SOLUTIONS PVT LTD

1.1 Overview of Digital Marketing

• Definition and scope

• Evolution of digital marketing

• Importance in the modern business landscape

1.2 Digital Marketing Channels

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM) and Pay-Per-Click (PPC)

• Social Media Marketing (SMM)

• Email Marketing

• Content Marketing

• Affiliate Marketing

• Influencer Marketing

• Mobile Marketing

Module 2: Website Planning and Development

2.1 Basics of Website Development

• HTML, CSS, and JavaScript fundamentals

• Content management systems (e.g., WordPress)

2.2 Website Design Principles

• User experience (UX) and user interface (UI) design

• Responsive design

• Landing page optimization

2.3 Website Analytics

• Introduction to Google Analytics

• Key performance indicators (KPIs)

Module 3: Search Engine Optimization (SEO)

3.1 On-Page SEO

• Keyword research and analysis

• Title tags, meta descriptions, and header tags

• URL structure and internal linking

3.2 Off-Page SEO

• Backlink building strategies

• Social signals and their impact on SEO

• Online reputation management

Module 4: Search Engine Marketing (SEM) and Pay-Per-Click (PPC)

4.1 Introduction to SEM and PPC

• Google Ads and Bing Ads

• Setting up and optimizing ad campaigns

• Budgeting and bid management

4.2 Display Advertising

• Banner ads, responsive ads, and display network

• Remarketing strategies

Module 5: Social Media Marketing (SMM)

5.1 Social Media Platforms

• Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.

• Choosing the right platforms for your business

5.2 Social Media Strategy

• Content planning and creation

• Engagement and community building

• Social media advertising

Module 6: Email Marketing

6.1 Building and Managing Email Lists

• Permission-based marketing

• List segmentation and targeting

6.2 Email Campaign Creation

• Design best practices

• A/B testing and optimization

• Analyzing email campaign performance

Module 7: Content Marketing

7.1 Content Creation

• Blogging, articles, infographics, videos, etc.

• Content calendars and planning

7.2 Content Distribution

• Social media promotion

• Outreach and influencer marketing

Module 8: Analytics and Data Interpretation

8.1 Introduction to Marketing Analytics

• Key metrics and analytics tools

• Data-driven decision-making

8.2 Reporting and Analysis

• Creating dashboards

• Interpreting data and making recommendations

Module 9: Mobile Marketing

9.1 Mobile Advertising

• App advertising and mobile display ads

• Location-based marketing

9.2 Responsive Design and Mobile Optimization

• Creating a mobile-friendly website

• Mobile app marketing strategies

Module 10: Emerging Trends in Digital Marketing

10.1 Artificial Intelligence in Marketing - Chatbots, personalization, and predictive analytics

10.2 Voice Search Optimization - Understanding voice search and optimizing content

10.3 Augmented Reality (AR) and Virtual Reality (VR) in Marketing - Applications and marketing opportunities

Module 11: Legal and Ethical Considerations in Digital Marketing

11.1 Privacy and Data Protection - GDPR compliance - User consent and data security

11.2 Ethical Marketing Practices - Transparency and honesty in digital marketing

Module 12: Capstone Project

12.1 Applying Digital Marketing Concepts - Developing a comprehensive digital marketing strategy - Executing a campaign and measuring results