OBERON GLOBAL SOLUTIONS PVT LTD

Social media research can help your business in a number of ways: from understanding and improve the perception of your brand online; understanding the market for new products; comparing your presence to a competitor, or attracting new audiences through understanding the trends and discussions within your category.

Social media research is the process of analyzing social media data to conduct quantitative (and at times qualitative) research in order to understand how audiences relate to topics, by using tools and data extraction techniques. Thanks to advanced social listening and audience intelligence tools and platforms, researchers today are able to aggregate data relating to specific events, topics or within a specific audience group from social media, web, forums, news and blogs.

It’s a topic that’s constantly evolving, with researchers developing new methodologies and techniques to understand the way audiences use social media channels, their behaviors and conversations on those channels. As social media grows in both size and importance, becoming an integral part of daily life, it is a vital new area to apply research tools to begin to understand this new forum for discussion.

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